"I hope Kid Rock has a very fun time buying things he doesn't like politically and then shooting them in his garden. It's sickening and shameful."Īs for Gemma Stone, the co-founder of news site Trans Writes, Rock's display was a perfect "example of fragile masculinity" and in the video he "managed to come across as even less masculine than the incredibly feminine Dylan Mulvaney, whom his impotent protest is about. What are we becoming as human beings that this kind of behavior is tolerated?" Susie Green, community director of GenderGP, a transgender health provider, told Newsweek. "It felt violent and threatening, and made my fear for the people I love who are trans come to the fore yet again as hate is celebrated. He never mentioned Mulvaney by name in his video, which has been seen more than 213,000 times on Instagram and 2.3 million times on Twitter in the two hours since it was posted.īut transgender advocates slammed the violent video, with one saying it made her feel "sick" and "heartbroken." "F*** Bud Light and f*** Anheuser-Busch," Rock shouted, referring to the parent company which owns the popular beer brand. He shot at the cases of beer until they burst open and liquid poured out of them before he turned back to the camera, where he raised his middle finger. Rock then cocked the gun and began shooting a rapid fire of bullets at several cases of Bud Light which had been placed on top of a table by a river. Let me tell you as clear and concise as possible," the rapper said as the shot widened to reveal Rock holding an assault rifle. "Grandpa is feeling a little frisky today. When he turned around to look at the camera, Rock, 52, had a message for the beer brand. Rock-given name Robert James Ritchie-posted a video to his social media accounts which started with him standing with his back to the camera wearing a baseball cap backwards which read MAGA (Make America Great Again). Kevin Kane/Bryan Bedder/Bruce Gilkas/Getty Images North America Kid Rock shot up cases of Bud Light after the brand supported Mulvaney as she documented her gender transition. Inset, rainbow bottles of Bud Light and Dylan Mulvaney at the PFLAG 50th Anniversary Gala at The New York Marriott Marquis on March 3, 2023, in New York City. Kid Rock onstage at the 31st Annual Rock And Roll Hall Of Fame Induction Ceremony at Barclays Center of Brooklyn on April 8, 2016, in New York City.
Some say transgender women should be treated the same as other women, while others say they are different and that hard-won women's rights must be protected. The row over transgender brand ambassadors is symbolic of a wider debate about the inclusion of transgender women in female issues and spaces. Chocolate makers Hershey's faced a similar response to a Canadian ad campaign for International Women's Day in February that included a transgender rights activist. The partnership has drawn condemnation from some social media users, prompting calls for a boycott of Bud Light and its parent company, Anheuser-Busch. Mulvaney, who has risen to fame on TikTok with her Day 365 Of Girlhood video series, revealed on Sunday to her Instagram followers that Bud Light had sent her a personalized can with her face on it to commemorate a year since she began her gender transition. "We are in the business of bringing people together over a beer.Kid Rock had a very violent response following Bud Light's collaboration with transgender influencer Dylan Mulvaney, but trans advocates told him it was time "he transitioned to 'Adult Rock' by growing the f*** up." "We never intended to be part of a discussion that divides people," CEO Brendan Whitworth noted recently. So Anheuser-Busch's CEO has been compelled to respond. Other conservatives also joined in condemning Anheuser-Busch, including a former Arizona gubernatorial candidate. Some filmed themselves discarding the brand's beer in a variety of ways while musicians Kid Rock and Travis Tritt were among those advocating for a boycott of Anheuser-Busch beer.
She posted on April 2 about a Bud Light contest contemporaneous with the NCAA college basketball's March Madness tournament, while noting in an attached video clip, per Billboard, that Bud Light was helping to honor her one-year anniversary of reaching "womanhood" with a special can.īud Light's post seemed to enrage many conservatives. Nor was Mulvaney's content particularly incendiary. According to Today, in fact, the company claims it endorses hundreds of people. Dylan Mulvaney, an influencer popular on Instagram and TikTok, is one of many such influencers sponsored by Anheuser-Busch.
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